Prior to select what you think is the perfect color off Pantone Colour Books, stop for just a moment and consider your audience. This is particularly important if you’re marketing or selling globally rather than locally. The thing is, different colors have different meanings to different people. If you’re brand new to the cultural significance of a certain color this product, brand, or identity you’re promoting could end up failing before it comes with a possiblity to explode! Let’s take a closer inspection on the cultural significance of color in just two of today’s emerging economies.
In China, the colour red could very well be the most important. No where is that this color more prominent than in the Chinese flag. Representing good fortune and joy, red is probably the most used colors during Chinese holidays and family gatherings. Also, it is the color chinese people associate with fire, one of the five elements its people believe create precisely what exists by nature.
Interestingly, even though the color black in Western culture represents mourning, the symbolic color for mourning in China is white. Yellow will be the color chinese people associate with another of the five elements, the Earth, and therefore, this color represents royalty.
In India, the colour red represents something quite different: Purity. That’s in contrast to Western cultures where color white is used to symbolize purity. Indian brides traditionally wear red gowns and as soon as married their foreheads are adorned with a red dot or tikka, the symbol of commitment. Since the wedding represents 81dexrpky beginning of the union of two individuals, colour red also symbolizes fertility and prosperity. The colour green represents the harvest or a new beginning and, like America, green is symbolic of nature. In India green is additionally the hue utilized to honor Islam.
As fashionable as green is, don’t utilize it if you intend on doing business with Indonesian people. That’s because in Indonesia, green is actually a forbidden color. In countries with dense jungles like those who are in Latin America, green represents death. But at the center East, green is the shade of luck. In Iran, blue symbolizes immortality and in Saudi Arabia, yellow represents reliability and strength.
Color has tremendous cultural significance and selecting an unacceptable color can spell disaster. So don’t whip out your Pantone color system and randomly choose. Instead, know your audience and then make sure you do your homework!